April 17, 2020

How to Avoid Drug Shortages

How to Avoid Drug Shortages

COVID-19 has brought global attention to the fragility of the medical supply chain. For those with chronic illnesses, drug shortages and access to medication often are lifelong battles. As the coronavirus spread begins to slow, will the pandemic bring about increased awareness of the everyday struggles of patients with chronic diseases? And how can we bridge the gaps in the medical supply chain?

On this episode of the Patients Rising Podcast, we discuss new technologies that can quickly develop small-batch drugs in high demand among patients. We also look into how the pandemic has slowed the supply chain’s transportation of APIs (active pharmaceutical ingredients). 


Lili Valletta, Founder and CEO of CIEN+, and Marketing Executive at Bright Path Laboratories.

Lili Valletta is a marketing professional with over 20 years of experience, specifically in the medical and pharmaceutical industries. In 2010, Lili co-founded CIEN+, which is a Cultural Intelligence Engine designed to help companies bring cultural trends into their business designs and solutions. 

In conjunction with CIEN+, where Lili continues to serve as the CEO, she is a marketing executive and strategic partner at Bright Path Laboratories. Bright Path focuses on pharmaceutical manufacturing technology for API production designed to meet drug shortages in the supply chain due to its scalable design. 

For 10 years, Lili worked as the Director of Global Marketing at Johnson & Johnson, where she developed numerous diversity marketing initiatives, including the company's first multicultural marketing strategy. PRWeek named Lili one of its Top 50 Healthcare Influencers. 

Lili earned her Masters in Business Administration from the University of Colorado in Colorado Springs. 


Terry Wilcox, Executive Director, Patients Rising

Dr. Robert Goldberg, “Dr. Bob”, Co-Founder and Vice President of the Center for Medicine in the Public Interest

Kate Pecora, Field Correspondent 


Bright Path Laboratories 

The APANDEMIC Initiative

Patients Rising Concierge 

Need help?

The successful patient is one who can get what they need when they need it. We all know insurance slows us down, so why not take matters into your own hands. Our Navigator is an online tool that allows you to search a massive network of health-related resources using your zip code so you get local results. Get proactive and become a more successful patient right now at PatientsRisingConcierge.org

Have a question or comment about the show, want to suggest a show topic or share your story as a patient correspondent?

Drop us a line: podcast@patientsrising.org

The views and opinions expressed herein are those of the guest(s)/ author(s) and do not reflect the official policy or positions of Patients Rising.


Lili Valletta

Founder and CEO of CIEN+, Marketing Executive at Bright Path Laboratories

Lili Valletta has over 20 years of marketing experience in the medical and pharmaceutical industries. in 2010, Lili co-founded CIEN+, which helps companies bring cultural trends into their business designs and solutions. Currently, Lili is also a marketing executive at Bright Path Laboratories, where there are technologies to rapidly produce customized medications for rare diseases for those with chronic conditions.